Create a new Display Campaign (or edit an existing one) 2. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for. The cookie is used to store the user consent for the cookies in the category "Analytics". Go to Audiences. )Reach is the total number of people who see your content. Go to the Display Network tab in your Google Ads account. , car enthusiasts). The BigQuery export provides access to the raw event data. Organic search plays a fundamental role in digital and inbound marketing. , car insurance), as well as Google affinity audiences (e. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. Click on New Custom Dimension. You are now given the option to name your new audience and input specific interests, URLs, places, and apps. 4. Google Analytics is the pioneer in Web Analytics reporting. Comprehensive tool to check your site’s traffic. Menu. Consanguinity and affinity uncover variations in human kinship systems. These categories represent the primary interests of. Affinity categories in Google Analytics are predefined groups of users who share similar interests. Modified 4 months ago. en affinity. You can see which issues are most relevant by the number of cards sorted into each group. Google Analytics standard reports are the preset reports listed down the left-hand side of your dashboard, divided into the segments Real-Time, Audience, Acquisition, Behavior and Conversions. Google Analytics is a free tool that helps website owners track and analyze their website’s traffic. Name the Custom Dimension as “Category” Set the “Scope” as “Hit”. If you’ve ever seen a photo of a bunch of designers standing in front of sticky notes on a wall, an affinity map is what you were probably looking at. How to see the values of Event Category in Google Analytics? If you have already set up event tracking, you can see the values of the ‘event category’ in Google Analytics by following the below steps. 3. And in a vectorized syntax, to fully utilize the speed advantages of numpy. The interest report is a non-aggregatable report which offers two main dimensions In-Market Segment and Affinity Category (Reach). Google Display Network. Get new skills for a digital world. With it, you can: Promote specific products or brands. a liking or sympathy for someone or something, especially because of shared characteristics: 2…. Marketing induced affinity groups. It comes from the AdWords affinity categories, but how those categories are computed is not released. Mentionlytics. For example, you can use an event to measure when someone loads a page, clicks a link, or completes a purchase, or to measure system behavior, such as when an app crashes or an impression is served. 4 ways to use affinity mapping. Now that I think about it, in-universe it probably means something like “I have a good natural affinity with this particular Longsword, so I have better edge alignment. Here are some of the reasons organic search traffic is so valuable. Let’s break that down a little bit: Composite sketch – A marketing persona is not supposed to detail one specific person and should never be based on one specific individual. attraction; a tendency to seek out or unite with another object or substance. To identify quick wins. Get new skills for a digital world. I found Affinity Categories to be extremely valuable in Universal Analytics, and in my transition to GA4, I haven't been able to find Affinity Categories or anything analogous. Demonstrating analytical skills on your resume and in interviews can help you be a competitive job candidate. It means that a consumer not only knows a brand exists but they also have a strong connection to a brand’s identity. Grow your career or business at your own pace, with flexible and personalised study guides designed to build your confidence and help you thrive. You can use the audience as a secondary dimension in reports, and as a dimension in segments, custom reports, and custom funnels. About one-in-five Facebook users (21%) say they are assigned such an affinity. Predictive audiences (or suggested predictive audiences) 2) Custom Audiences include: Any audience you created on your own. Google Ads Help. What is Affinity Analytics? Affinity Analytics is powered by Looker , Google Cloud’s world-class business intelligence and analytics platform. What Does Affinity Category Mean? In Google Analytics, and other ad/analytics platforms, have this crazy thing called Affinity Category, or Affinity Audiences. Here’s what we will see in Google Analytics: We can get conversion data on all of the in-market segments we looked at originally. Google Optimize allows you to present different variations of content on your. in immunology, the thermodynamic bond strength of an antigen-antibody complex. Creating Goals in Google Analytics Step 2: Go to the Goals Section. For example, of your entire set of users, one segment might be users from a particular country or city. ; Click the Audiences, keywords, and content drop down in the section menu. Step-3: Click on ‘Add segment’ as shown below. They can be used as Targeting or Observation, like all other audiences in Google Ads. Apply and create segments for analysis and marketing. [=we both like foreign films] b : a quality that makes people or things suited to each other. com. We share an affinity for foreign films. Social analytics is often limited to tracking and. Also known as affinity diagramming, it was first developed in the 1960s by Jiro Kawakita, a Japanese anthropologist, to study water supply challenges in Nepal. This category excludes advertising visits, as well as organic search, in most cases. Search. Learn more. Instantaneous results—once they’re created, you can view segmented. help Traffic and Engagement Analysis. The cookie is used to store the user consent for the cookies in the category "Analytics". It is available for free of cost to anyone with a Google account. First-party audiences can be customers from your CRM, DMP, Floodlight Remarketing, or Analytics 360 lists. Examine the behavior and performance of groups of users related by common attributes. By understanding the affinity categories of your audience, you can create targeted marketing campaigns that resonate with their interests and drive higher engagement and conversions. It. Search . What Does Affinity Category Mean in Google Analytics?<br /><br />In Google Analytics, affinity categories refer to groups of internet users who share similar interests and are likely to engage with certain types of content. Taking a look at this Affinity category example, we see the top three categories in this account are value shoppers who consume media and are technology savvy. Affinity category is the users who can be your potential customers in the purchase funnel, whilst In Market segment are the users who are more likely to convert. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter. Using “Begins with” helps ensure all opt-ins are properly credited. affinity. Segments let you isolate and analyze those subsets of data so you. Siblings are an example of affinity. The definition of affinity is a strong connection or relationship between people or things. Use this info to create related Pinterest content. Google Data Studio is Google’s reporting and dashboard tool allows you to present and visualize data from Google Analytics, Google Sheets and other data sources. Google Analytics is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website. Affinity groups composed of members of the same associations or establishments. That’s how you can change the definition of a default marketing channel in Google Analytics. [singular] a : a liking for or an attraction to something. When it comes to retaining customers, brand. After setting up Google Analytics on your site for the first time, it can be hard work to navigate your way through all the different terms referring to parts of your site or the activities. 3. Note: Universal Analytics was an upgrade on the previous version of Google Analytics. Learn more. Okay, so Google Analytics allows you to track your website visitors – but what exactly does this mean? Let’s discuss the many different Google Analytics benefits and why you should install the tracking code on your website today. This is a report where Google Analytics will tell us, in this case, what people that are on the MeasurementMarketing. Web Analytics) described in the section Categories of Personal Data We Collect to third-party advertising partners, such as in connection with our use of tracking technologies for cross-context behavioral advertising, so that we can reach you with. Based on the actions they take as they browse the internet, Google has determined that users within a particular Affinity Audience have a heightened, long-term interest in that category. Creating Goals in Google Analytics Step 4: Choose “Sign Up” Goal Type. After migrating to Google Analytics GA4, I noticed that I can't seem to find a way to search the event categories as I did in Universal Analytics. Learn about organic search, paid search, direct traffic. Caveat: because of the way Google Analytics works, a user will be identified as a New User if they use different devices or have enabled privacy settings. You need to choose the time window which you want each data point to represent in Funnel. Google Analytics also does a good job of highlighting how each of your pages is performing in terms of load speeds. Google Analytics adalah tools yang memudahkan Anda memantau trafik web. 3. Google Analytics adalah tools yang memudahkan Anda memantau trafik web. unique quantity, revenue per order. Types of Google Analytics Audience Reports. To qualify someone as being in-market for a specific product or service, Google takes into account clicks on related ads and. Put your brand’s voice and values front-and-center in your marketing. The members of the team then group the concepts or ideas together based on things they have in common, and given a name to. T he future of app and web analytics is here: Google announced a new way of measurement in Google Analytics. In this article: Configure Analytics to display Demographics and interests data. Suppose we liked the targeting options for in-market segments better than the affinity categories. Explore. Check out which affinity categories have the highest bounce rates to see if you’re losing out on key marketing groups. Without data, it is impossible to show what effect your SEO. What is Affinity Analysis? Affinity Analysis is the kind of predictive analysis technique that does the process of data mining and fetches the hiding insightful. Affinity lets companies build emotional connections with their clients which is the cherry on the cake. Business Services, Employment, Education) Geo: segment analytics by language and location. First, log into your Google Ads account. Go to Audiences. Step 3: Enabling Analytics. It would show you the tracking from the first pages they enter your blog from to the pages they visit last. These are separated in on three groups: Affinity Categories: Subjects that users have a long term, lasting interest in. Affinity Category (reach) is a Dimension in Google Analytics under the Audience section. When you click on the Advertising tab, you'll start on the Advertising snapshot screen. A segment is a subset of your Analytics data. Now that I think about it, in-universe it probably means something like “I have a good natural affinity with this particular Longsword, so I have better edge alignment. io site – what those users like basically. The Cohort Analysis report lets you isolate and analyze. Those in the affinity segment have demonstrated a qualified passion in the health segment, allowing you to reach the people that matter most with their products or offerings. How to find this data in Google Analytics. How to Setup User Personas with Google Analytics Audience Targeting. It means that a consumer not only knows a brand exists but they also have a strong connection to a brand’s identity. ; Click Audiences. Austria's DPA found that personal data is processed by Google Analytics, including the cookie ID and the IP address, as well as other metadata, like web browser used. If you're migrating from Universal Analytics, read this. First things first: what is Google Analytics? Google Analytics is a small piece of code that you add to a website that collects, measures, and analyzes all the qualitative and quantitative data. For example, “audience types” (these include similar, custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. A system-defined medium is a pre-built medium that carries a special meaning. g. 5. Runs one of the most popular blogs in the world on digital analytics. With Zapier, you can do more than just connect your apps - you can automate entire processes from beginning to end! Check out the following list of triggers and actions you can use with Slack, Affinity, and Google Analytics. (In fact, it was initially known as the “KJ method”, after his initials. Help Center. Difference between Affinity Category and In-Market Segment? - Google Ads Community. The definition for “affinity” is as. The index is calculated by comparing the. It will open the Processor affinity window. An affinity diagram (sometimes known as an affinity map or affinity chart) is a visual tool that helps you organize information from a brainstorming session. Google has their own pre-built affinity audiences (you can see a few in the screenshot below), but a lot of the time you will find that the audience you are after doesn’t neatly fit. The. e. This differentiates Direct traffic from other default channel groupings like Organic, Referrals. 37% of Celine’s followers have an affinity with Oprah. A high-affinity score means that your Pins on that topic are resonating with that audience. Come try it. ” This group’s bounce rate is based on visitor interests. Affinity is the most valuable level of customer relationship. Under “About,” select Business category . At the bottom, select Custom Affinity Audience. Affinity maps or affinity diagrams are an excellent tool for helping teams analyze a lot of qualitative data. However, you will need an understanding of statistics and data science to go through all steps successfully and reach relevant conclusions. Analytics for beginners. Affinity Categories: This report shows general interests of users who have visited your site (i. Understanding bounces can help you work towards answering those questions and more. According to the author, the most relevant dimensions in Google Analytics for persona creation are: Age Gender; Affinity categories; In-market segments; Location Other categories; These. In a nutshell, affinity mapping is putting a bunch of sticky notes with ideas. 2 of, relating to, or characteristic of sacred things, the Church, religion, etc. The same audience can appear for a number of different industry categories. 101 🥇 Get certified in Marketing online NOW! 🔴 #certificationanswers 🔴. Engagement metrics are the top-level KPIs that can easily be found in Google Analytics or standard SEO tools. 2. 1. What Does Affinity Category Mean in Google Analytics? In Google Analytics, affinity categories refer to groups of internet users who share similar. Users are allocated into audience categories for targeting on third. Start your career with an impressive digital certification. It is a valuable tool for marketers to identify and target potential customers, as well as evaluate the effectiveness of marketing efforts. Image Source. (You can get the same data if you. They include SEO segments, loyal visitors, and comment. "They made this analysis in such a way that it turns out it doesn't. Final thoughts. Typically, the precise workings of the proprietary. Affinity groups defined by shared ideologies, values or creeds. [=fish and white wine taste good together] 3. Click to enlarge. What is Affinity? Affinity is the tendency of a chemical species such as an atom or molecule to react with another to form a chemical compound. The period of time a user is active on your site or app. Here, you'll see the channels and touchpoints that drive the most conversions on your site. What that means that the home page is the top landing page of the website. Google Analytics is made possible by each web browser's ability to keep track of the sequence of websites that a user views. Google analytics enables website owners to analyze their visitors, with the objective of interpreting and optimizing website’s performance. The Basics of an Affinity Analysis. In the business world Veterans can play a huge part — coming in and providing positive, respectful, and dignified leadership. In the traffic report, click on any page. How to Setup User Personas with Google Analytics Audience Targeting. They group consumers by what they like — their interests and hobbies —. Affinity chromatography is a separation process used to purify molecules or a group of molecules that are in a biochemical mixture. Synonyms for affinity and translation of affinity to 25 languages. Affinity Categories in Google Analytics are a powerful tool that allows you to understand the interests and preferences of your website visitors. 8. Set the Date Range to at least 6 months to a year. Applied only to new data from the time the filter is created. It can boost business because it encourages trust with customers. 1. Checking on your organic search traffic in Google Analytics and learning how to grow it is valuable for today’s businesses and websites. Affinity groups composed of members of the same associations or establishments. In fact 25. Find out more about the different GA dimensions here. Google Analytics can help with this in “Demographics” and “Interests” reporting, which appears in the “Audience” menu on the left. Here’s what we will see in Google Analytics: We can get conversion data on all of the in-market segments we looked at originally. So I guess the answer to your question is that value isn't computed via price or volume, but via Google search topics. Synchronizing DV360 and Google. Affinity Category (reach) is a Dimension in Google Analytics under the Audience section. It can boost business because it encourages trust with customers. Binding affinity is reported by the famous Kd or equilibrium dissociation constant. I found Affinity Categories to be extremely valuable in Universal Analytics, and in my transition to GA4, I haven't been able to find Affinity Categories or anything analogous. “Brand Affinity,” in more concrete terms, is essentially the amount consumers identify with and support your brand. Open Google's Campaign URL Builder. Campaign tracking within Google Analytics. affinity. 2. By using Google Analytics, you can also tie in conversion data with these. We’ve been able to cut our reporting time by 50%. It can boost business because it encourages trust with customers. Affinity is the most valuable level of customer relationship. Brand affinity ideally comes after brand awareness. As with the traffic report, you can adjust the number of. That's it. Were they phased out? (bc change to first party cookies for tracking) or can I still find this demographic data in GA4 (and if so, what is the path). You have the option to create custom channel groups, which let you create your own rule-based categories of. 2. Next, head to “tools and settings” in the upper-right-hand corner and then find “Audience manager” in the drop-down menu. Google Optimize is Google’s platform for A/B testing, multivariate testing and personalization. (Affinity Categories), produk apa yang diminati dan siap dibeli (In-Market Segments), dan keduanya (Other Categories). Set the Date Range to at least 6 months to a year. Note: The instructions below are part of the new design for the Google Ads user experience. See link below. Google Analytics is one of the widely used Google Data Analytics tools. Zapier does manual, repetitive tasks so that you don’t have to. Choose Set affinity from the menu. relationship by marriage or by ties other than those of blood ( distinguished from consanguinity )In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. Google Analytics gives you demographic and interest reports on your visitors, like gender, age, and more. Also known as affinity diagramming, it was first developed in the 1960s by Jiro Kawakita, a Japanese anthropologist, to study water supply challenges in Nepal. In Google Analytics 4, the standard reports are always unsampled. This is true even if you apply secondary dimensions, filters or other report modifications. This means it gives a quick snapshot of your prospect’s potential ability to give. Segments let you isolate and analyze those subsets of data so. The Affinity Categories Overview section gives you a high-level view of the top. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? a – Users 25 to 34 years old who have their browser set to SpanishThe amyloid cascade hypothesis, according to which the self-assembly of amyloid-β. Step 2: Set up Conversions. The Search Console reports in Analytics provide information about the performance of your organic-search traffic. Explore features. Follow the steps below to add affinity segments to a campaign. For example, you might want to apply a filter to make sure your. For a better user experience, it is important for your website pages to load quickly. Bounce rate is single-page sessions divided by all sessions, or the. e. These are users lower in the purchase funnel, near the end of the process. ; Select a demographic tab: Age, Gender, Household. In almost all systems and processes, the application of affinity analysis can extract significant knowledge about the unexpected trends [citation needed]. Suggested audiences. You can choose 1 day, 7 day, 14 day, 30 day and Calendar Month time window. These journeys can then be tracked through to on-site activity, goals achieved, exit points, as well as returning visitors, which indicates loyalty. The next option in the “Audience” section is under “Interests” and then “Affinity Categories. After enabling the reports, return to the Reporting section of Google Analytics. Rather than. Create audiences, publish them to Analytics, then apply them to reports to explore audience behavior in response to your marketing. There are three different types of tracking tags you can create in Google, two of which help you track traffic to new apps on app marketplaces. Descriptive analytics analyzes historical data to understand past events, patterns, and performance. With stronger and more common relationships, you can then group your customers into segments to analyze further. In Market Segmentation: Users in these segments are more likely to be ready to purchase products or services in the specified category. Google Analytics 4 adds to this existing functionality by introducing a new event-based method of measurement, advanced predictive analytics, new report types, and the integration of. See all benefits. The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. Set an advanced filter to only show landing pages with the word “student” in. ; In the Demographics module, select Campaign view, Ad Group view, or Account view in the drop-down menu to filter for the reporting level you want to see. Meaningful Metrics: New and Returning Visitors. com). 3. Audiences. Marketing. cookielawinfo-checkbox-functional:1. What Does Affinity Category Mean in Google Analytics?<br /><br />In Google Analytics, affinity categories refer to groups of internet users who share similar interests and are likely to engage with certain types of content. Once the page is refreshed, you will see the collect call below: Step-6: Now click on the “ Headers ” menu in the adjacent menu. These users are found at the higher end of the. Click "Add Targeting" and check the boxes for the demographics you want to target. Google Analytics Interests Affinity Categories work by tracking the online activities of users and analyzing the websites they visit, the content they engage with, and the ads they click on. All 101 cases either target Google Analytics, or what NOYB calls "Facebook Connect," Zanfir-Fortuna said. Interpreting Affinity Categories data in Google Analytics is essential to gain meaningful insights. Affinity selection-mass spectrometry (AS-MS) is a high-throughput screening (HTS) technique for drug discovery that enables rapid screening of large collections of compounds to identify ligands. Learn about Google for Startups. What You Need to Know About Google Analytics. The demo account is a great way to look at real business data and experiment with Google Analytics features. Step-2: Click on the ‘Behaviour’ tab available on the left-hand side. Chris Rackow (he/him) VP, Global Security, Google Former U. Step 1 – Gather Your DataThe Affinity Categories report in Google Analytics provides valuable insights into the interests and preferences of your website visitors. To track transactions, you'll need to add Ecommerce tracking code to your shopping cart. At the top of the page, select “Exclusions”. Find a fully curated segment of affinity categories by downloading this CSV. It does not include Google Signals data, so for. What is an affinity category in Google Analytics? An affinity category in Google Analytics refers to a segment of users grouped based on their shared, long-term interests and behaviors. Show as many rows as you can, without sampling. Personally identifable information. Examining the durability of affinity and consanguinity provides insights into human social psychology. Light TV Viewers, Travel Buffs, Technophiles) and product-purchase intent called In-Market. Google Analytics dimensions provide you with a treasure trove of data that can help your business thrive. Please assist me in google analytics to show the each genders revenue in the top 3 affinity categories. Negative affinity has a chance to deal less damage on a crit, so you want to fix that when you can. 3. The Benefits Of Using Google Analytics. cookielawinfo-checkbox-functional: 11 months:affinity in American English. Here are some of the reasons organic search traffic is so valuable. To prioritize problems to solve. A Guide to the Major Website Traffic Acquisition Sources. Try these next steps: Post to the help community Get answers from community members Contact us Tell us more and we’ll help you get there. Most websites generally have seven primary traffic sources: direct, organic search, referral, paid, email, social, traffic flagged as “other,” and traffic from specific UTM codes. This would open a drop-down menu: Step-4: Click on the option ‘View only this segment’. Affinity categories show what your website users are interested in and how they spend their time. Rather than saying “we make cars, here is the personality type that suits our cars”, it should be “This is our personality, therefore we made the best possible cars for people like us, and you”. Learn how you can measure binding affinity and why it matters. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for. Targeting narrows the reach of your campaign to only target the specific audiences selected. It is an agile technique that starts by stating a problem and then having the team engage in a discussion to come up with several possible solutions. The segment builder lets you create the component filters of a segment based on Analytics dimensions and metrics. When you look at your Campaign report in Google Analytics, you'll see the campaign name listed in the left column. Key segment of your audience – A marketing persona is meant. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. And don’t forget that you can add more apps and actions to create complex. resemblances between biological populations; resemblances that suggest that they are of a common origin, type or stock. This means you. You will find the demographic and interest reports inside the Audience menu to the left, in the submenus “Demographics” and “Interests. Note: The instructions below are part of the new design for the Google Ads user experience. You'll be using the Google Analytics Campaign URL Builder — the third option on this. Select “Tools and Settings”, then “Audience Manager”. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. , same age group, same gender, were acquired by the same campaign). SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend. I need to show the separate genders in a screen shot. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter. Step-4: You will now land on the segment builder. The Google Analytics dashboard has a whole section titled ‘Audience’. Algolia provides a dashboard that lets you customize your search and view search analytics without any coding. By using Google Analytics, you can also tie in conversion data with these. ” This group’s bounce rate is based on visitor interests. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? a – Users 25 to 34 years old who have their browser set to SpanishThe amyloid cascade hypothesis, according to which the self-assembly of amyloid-β. Move them around and explore. Most Facebook users say they are assigned categories on their ad preferences page. Explore. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. Here’s how you might have named an event: Event category: Chat Widget. «Affinity» Meaning of affinity in the English dictionary with examples of use. Customer segmentation is a way to split customers into groups based on certain characteristics that those customers share. 3. Geolocation Google Analytics 4 now classes the geolocation report as part of the demographics section where you break down users into different countries,. Author of four best-selling books on digital analytics and conversion optimization. That's it. 3. Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. Unfortunately, however, short of personally interviewing everyone who uses your product, visits your website, or. When you get there, click the Add comparison + button at the top of the screen: Now, a panel will appear on the right side of your screen. affinity. A reporting view is a level in a Google Analytics account where you can access reports and analysis tools. In many cases, you can also choose the scope of the data (hit, session, user). Market basket analysis (MBA) is a data mining technique that is used to uncover purchase patterns in any retail setting. This provides valuable context, helping you to set meaningful targets, gain insight into trends occurring across your industry, and find out how you are doing compared to your competition. ”. Marketing induced affinity groups. Other Interests in Google Analytics. You can find the standard reports under “Reports” in the main navigation: The green icon above indicates that the reports are unsampled. Learn more about the Updates to Audience terms and phrases. Google Analytics is a powerful tool that lets you measure and analyze the traffic coming to your website. Start advertising. In-market audiences is a way to connect with consumers who are actively researching or comparing products and services across Google Display Network publisher and partner sites and YouTube. Google Analytics is the pioneer in Web Analytics reporting. Affinity Categories are a part of Google Analytics Interests and Demographics and are the. They can be used as Targeting or Observation, like all other audiences in Google Ads. Affinity, meaning “a spontaneous or natural liking or sympathy for someone or something,” is the feeling you have for the fellow fans of your favorite team. How to Access Affinity Category Data in Google Analytics. Add affinity segments to your campaign. Next, head to. . Millions of businesses use GA to monitor their marketing channels and measure their Key Performance Indicators (KPIs). A segment is a subset of your Analytics data.